Join International Design Guild

Learn how you can increase your independence and benefit from the backing of the nation’s largest floorcovering cooperative.

Marketing & Advertising

Access the most effective marketing and advertising services in the industry to drive traffic to your business. We provide a comprehensive marketing and advertising promotional plan supported by tried and true conventional advertising and the latest in digital strategies.

Digital Marketing

We employ the latest strategies to find and deliver online shoppers to your website.


Receive a fully customizable website with a robust product catalog focused on lead conversion.

Customer Management

Don’t miss a lead with our proven CRM that is customized for the independent flooring business.

Social Media

We act on your behalf to promote your brand and engage with your local customers on social media.

Cause Marketing

We believe in the power of cause marketing. Click here to learn about our Design for a Difference movement.


We leverage the power of our collective group to tap into the design community and consumers. Watch our Brand Video.

Store Design & Merchandising

Our team of experts will help you maximize turns and profit margin by making sure your showroom design and product offering is providing the best possible return on investment and allocation of space.

Showroom Design

We’ll evaluate your current showroom and make recommendations for layout and visual merchandising based on the latest consumer shopping trends and preferences. Our custom design options maximize the effectiveness of any size showroom.

Visit one of our showrooms >

Exclusive Brands

Eliminate showroom and competitor shopping with unique proprietary products.

Maximize Margins

Learn strategies to maximize profits through increased margins in all categories.

Buying Power

Leverage the buying volume of the largest floorcovering cooperative in North America.

Claims Tracking

Our claims monitoring system expedites and increases claim approval ratings.


Improve your close rates and customer satisfaction with the best warranties in the industry.

Displays For Life

No need to buy new when our proprietary fixtures can be re-used for any surface type.


From fuel costs to consumer financing or even rent negotiation assistance, we offer services to help you make your business operations run efficient and effective.

Business Performance

Measure your success and how you stack up against other flooring retailers!

Retail Consulting

Stay ahead of the competition, engage your employees, care for your customers, and grow your business.

Business Services

Access to 25+ programs with discounts on payroll processing, shipping and freight, wireless services, office supplies, facilities and operations supplies, payment processing and more!

HR & Management

Hire the right people at the right time while also understanding the strengths of your current staff to improve ROI and reduce turnover.

Pricing & POS

Our proprietary system allows you to manage products and pricing with ease and efficiency.

Education & Training

Our university provides you an effective method to train your employees while providing you the knowledge and skills to work on your business, not in your business.

Fast Start / Restart

Boost sales of new or existing salespeople in days rather than months through an intense multi-day program.

Mystery Shopping

Our unique service provides you with an opportunity to improve customer perceptions, build professional selling skills, and increase sales.

Installation Training

Residential and commercial installation training program partnerships to develop certified installers vital to your business.

Succession Planning

Solutions to transfer your business at maximum value and ensure a successful operation that continues to thrive.

Online Training

An easy to use online learning system provides in-depth training on installation, design, selling skills & more!

Member Services

We help you maximize your membership in our group and facilitate collaboration with other member business owners in order to share best practices and new opportunities.

Business Consultants

Your dedicated membership Business Consultant will be the one who makes sure you are taking full advantage of all the programs and services available.

Incentive Trips

Thailand, Costa Rica and Alaska are just a few of the locations that our members have visited just by growing their business through the cooperative.

Collaboration & Networking

Our networking groups, webinars, regional meetings and online social sharing platforms allows you to connect with other member business owners easily.


A family affair like no other, that allows you to learn, collaborate and have fun with other business owners just like yourself.

Take the steps to a better future

Start working on your business… not in it!