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Benefits of Membership

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Marketing & Advertising

Access the most effective marketing and advertising services in the industry to drive traffic to your business.

Digital Marketing

We employ the latest strategies to find and deliver online shoppers to your website.

Websites

Receive a fully customizable website with a robust product catalog focused on lead conversion.

Customer Management

Don’t miss a lead with our proven CRM that is customized for the independent flooring business.

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Store Design & Merchandising

Our team of experts will help you maximize turns and profit margin by making sure your showroom design and product offering is providing the best possible return on investment and allocation of space.

Showroom Design

We’ll evaluate your current showroom and make recommendations for layout and visual merchandising based on the latest consumer shopping trends and preferences. Our custom design options maximize the effectiveness of any size showroom.

Buying Power

Leverage the buying volume of the largest floorcovering cooperative in North America.

Displays For Life

No need to buy new when our proprietary fixtures can be re-used for any surface type.

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Operations

From fuel costs to consumer financing or even rent negotiation assistance, we offer services to help you make your business operations run efficient and effective.

Business Performance

Measure your success and how you stack up against other flooring retailers!

Retail Consulting

Stay ahead of the competition, engage your employees, care for your customers, and grow your business.

Business Services

Access to 25+ programs with discounts on payroll processing, shipping and freight, wireless services, office supplies, facilities and operations supplies, payment processing and more!

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Education & Training

Our university provides you an effective method to train your employees while providing you the knowledge and skills to work on your business, not in your business.

Fast Start / Restart

Boost sales of new or existing salespeople in days rather than months through an intense multi-day program.

Mystery Shopping

Our unique service provides you with an opportunity to improve customer perceptions, build professional selling skills, and increase sales.

Installation Training

Residential and commercial installation training program partnerships to develop certified installers vital to your business.

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Member Services

We help you maximize your membership in our group and facilitate collaboration with other member business owners in order to share best practices and new opportunities.

Business Consultants

Your dedicated membership Business Consultant will be the one who makes sure you are taking full advantage of all the programs and services available.

Collaboration & Networking

Our networking groups, webinars, regional meetings and online social sharing platforms allows you to connect with other member business owners easily.

Incentive Trips

Thailand, Costa Rica and Alaska are just a few of the locations that our members have visited just by growing their business through the cooperative.